OKX and Manchester City Unveil Limited “Unseen City Shirts” NFTs
Jamie BoothApril 22, 20244 Mins read 
Key Points
- OKX and Manchester City’s innovative ‘Unseen City Shirts’ campaign introduces limited edition NFTs, bridging the gap between football fans and the crypto space.
- OKX furthers its partnership with Man City through this exclusive collaboration, providing global fans with unique digital collectibles.
- The ‘Unseen City Shirts’ feature designs that pay homage to Manchester’s rich history, blending traditional motifs with the digital era.
- Owners of these limited NFTs gain the chance to redeem their digital collectibles for physical merchandise and memorable experiences.
- The launch is a strategic move to leverage emerging technologies like Web3 to foster deeper fan engagement and expand the metaverse presence for both Manchester City and OKX.
Manchester City and OKX have teamed up to release ‘Unseen City Shirts’ NFTs. It’s a limited collection that combines Manchester’s spirit and heritage with art and digital ownership. The NFTs, designed by Christian Jeffery, feature the Lancashire Rose and Manchester Worker Bee. They show the innovative spirit of Manchester City and OKX.
Want to win with @okx? ✨
Claim your free Unseen City Shirt digital collectible with the chance to secure even more prizes! 🎁👇
— Manchester City (@ManCity) April 22, 2024
This launch marks a high point in fan engagement in the digital age. It blends sports, tech, and the excitement of Web3. Fans get a unique link to the club’s history through these NFTs. They also can enjoy special experiences, blending crypto excitement with football passion.
The Partnership Evolution: OKX and Manchester City’s Growing Alliance
The partnership between OKX and Manchester City is changing the game. OKX, a leading crypto trading app, and Manchester City are combining sports with tech. OKX has become the official cryptocurrency exchange partner for Manchester City. This shows how important digital finance is becoming in sports.
OKX’s relationship with Manchester City is more than just a sponsorship. It shows how partnerships in business are evolving. OKX is helping Manchester City with new tech strategies. This helps improve how fans enjoy the game.
March 2022 started this important partnership, making OKX a big part of Manchester City’s brand. OKX’s role grew to become the sleeve and official training kit sponsor for the 2022/23 season.
Together, they are creating digital collectibles that fans love. The ‘Unseen City Shirts’ NFT campaign is a great example. It shows how Manchester City and OKX are connecting with fans worldwide in new ways.
Man City chief marketing officer Nuria Tarré stated:
“We think it’s important that you can own this piece digitally. I think that’s one of the beauties of Web3 — it changes the ownership process.”
And he added:
“Technology keeps on evolving and applications keep on evolving. You can add layers of sophistication, creation and co-creation. We’re definitely willing to explore further.”
The OKX and Man City partnership is starting a new era. It combines technology, sports, and fan involvement. This partnership shows the exciting possibilities in improving the fan experience through digital ways.
Embracing Digital Ownership with OKX and Manchester City’s Exclusive NFTs
The partnership between Manchester City and OKX is changing the game. It puts digital ownership at the center of connecting with fans. The ‘Unseen City Shirts’ project shows how football clubs can evolve. ‘The Roses and the Bees’ NFTs are changing what sports memorabilia can be.
These special digital shirts come in three levels of rarity. They are made for all fans, from casual to serious collectors. There are also real-world benefits, linking the online and offline worlds. This shows Man City’s commitment to being a leader with new technology like crypto. It celebrates the energy of its global fan base.
On or off the field, women weave a path forward no matter what comes their way.
We see that, we celebrate that. Today and always.
We're proud to celebrate the grit & resilience of @ManCity’s @AlexGreenwood in episode 3 of ‘my fabric’.
Watch now 👀 pic.twitter.com/csdQ0wH07v
— OKX (@okx) April 11, 2024
Embrace the heart of innovation in sports fandom and loyalty. Through the eyes of a virtual experience, fans around the world can claim not just a piece of history but a stake in a digital-led future with Manchester City and OKX.
The team is exploring new platforms like Roblox. They are diving into the world of digital collectibles. This positions Man City to set the trend for sports teams. The move attracts tech fans and digital natives, expanding their community in exciting ways.
This partnership is all about leading in innovation. It shows that collecting NFTs can be a long-term passion. OKX aims to blend exclusive memorabilia with the latest tech. They want to create the first strong crypto lifestyle brand. These NFTs represent loyalty and open doors to new digital spaces for the Web3 era.
OKX’s Vision: Building a Crypto Lifestyle Brand Through Sports Partnerships
OKX is undoubtedly a leader in combining technology with daily life, especially through sports partnerships. They’ve partnered with Manchester City in a £55 million deal, aiming to do more than just sponsor them. This partnership aims to weave OKX into the world of sports fans. It introduces football fans worldwide to digital interactions and crypto innovations.
Haider Rafique, OKX’s Chief Marketing Officer, is reimagining how partnerships can create lasting memories. Rather than spreading efforts thin, Rafique focuses on strengthening existing relationships. This strategy not only appeals to Manchester City fans but also positions OKX as a link between the thrill of sports and digital currencies. Their efforts include local campaigns and ventures into new tech, making OKX a key part of the sporting journey, not just an addition. Rafique mentions:
“As an Official partner of Manchester City since 2022, we want to capture the imagination and incite the passions of the Club’s global fans, many of whom are curious about the value that Web3 can bring to their lives. The ‘Unseen City Shirts’ campaign allows us to engage them in an authentic way that is true to Okx’s values, taking something familiar and reimagining it with the help of creativity, technology and innovation.”
OKX is boldly combining the unpredictable crypto market with the world of sports, like their deal with Manchester City. This partnership goes beyond mere business; it’s about building a connection through a passion for sports. OKX aims to be at the forefront, creating a world where crypto and sports grow together. They bring excitement, loyalty, and cutting-edge tech into one seamless experience.
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